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InBev goes for global launch.(Brief Article)
Australasian Business Intelligence, April, 2005
Apr 14, 2005 (Food Industry Week (NZ) - ABIX via COMTEX)
Global brewing giant, InBev, has launched a Brazilian beer in more than 15 countries. The product is called Brahma and will be available in bars and retail outlets from April 2005. The listed Belgian company markets more than 200 brands, including Stella Artois, Beck's and Skol. It is the world's largest brewer by volume. Brahma will be sold in New Zealand and Australia.
Publication Date: 8 April 2005
INBEV:
BRAHMA
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