Business Services Industry
InBev goes for global launch.(Brief Article)
Australasian Business Intelligence, April, 2005
Apr 14, 2005 (Food Week - ABIX via COMTEX)
InBev is a large global brewing company. It is a publicly-listed group that is based in Belgium. It has a stable of over 200 brands, including Stella Artois, Beck's and Skol. In early 2005, InBev launched a new Brazilian beer, called Brahma, in over 15 countries across the globe. The new product has been launched in Australia, as part of the global launch. Brahma is available in bars and retail outlets, and is sold in a distinctive curved bottle.
Publication Date: 8 April 2005
INBEV:
STELLA ARTOIS:
BRAUEREI BECK AND COMPANY:
BRAHMA
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