Aussie bites back at card sharks.(Brief Article)

Australasian Business Intelligence, April, 2005 by Aston, Heath

Apr 14, 2005 (Herald Sun - ABIX via COMTEX)

High-profile Aussie Home Loans CEO John Symond will pay for more publicity for Aussie's credit card business. His face will appear on buses, billboards and television. There is even a marketing ploy to have his likeness dangle from helicopters. Symond said on 14 April 2005 his target will be most of the big banks, which he says charge interest rates of 16 or more, compared with the 9.99 rate Aussie charges. He says institutions such as the Commonwealth Bank, American Express and Diners Club prey on consumers' ignorance of the rate they are actually being charged.

Publication Date: 15 April 2005

AUSSIE HOME LOANS LIMITED: 

COMMONWEALTH BANK OF AUSTRALIA - ASX

CBA:

AMERICAN...

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