Lies to end for smokers of lights.(cigarette labels and advertising to change)(Brief Article)

Australasian Business Intelligence, May, 2005 by Sofios, Stavro

May 12, 2005 (The Daily Telegraph - ABIX via COMTEX)

The Australian Competition & Consumer Commission (ACCC) has ruled on the advertising of certain types of cigarettes. British American Tobacco and Philip Morris, the leading manufacturers in the sector in Australia, have agreed to discontinue their use of the terms "light" and "mild" for those of their products containing less nicotine. However, Imperial Tobacco has refused to comply, saying it would be unable to make the changes by the ACCC's deadline. Nor will it contribute to a public health information campaign, to be funded by the market leaders with $A4m each.

Publication Date: 13 May 2005

ALTRIA GROUP INCORPORATED - ASX AXG: 

PHILIP MORRIS (AUSTRALIA) LIMITED:

BRITISH...

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