Business Services Industry
Lonely tourists targeted.
Australasian Business Intelligence, June, 2005
Jun 22, 2005 (Northern Territory News - ABIX via COMTEX)
The Northern Territory Tourist Commission has engaged Lonely Planet to produce a free backpacking guide to the Northern Territory. Managing director Maree Tetlow said 10,000 copies of the guide would be distributed throughout Europe in an effort to entice international backpackers away from Australia's east coast. She said tourist commissions in South Australia and Western Australia had joined in the project.
Publication Date: 23 June 2005
NORTHERN TERRITORY TOURIST COMMISSION: LONELY PLANET PUBLICATIONS PTY LTD: WESTERN AUSTRALIAN TOURISM COMMISSION: SOUTH AUSTRALIAN TOURISM COMMISSION All copyright subsisting under the Copyright Act 1968 (Commonwealth) resides in us.
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