Business Services Industry
Clems prepares for battle in digital arena.
Australasian Business Intelligence, June, 2005
Jun 22, 2005 (Ad News - ABIX via COMTEX)
The Melbourne digital agency sector is becoming an increasingly competitive one. Companies like Tribal DDB and Blue Digital are hoping to take advantage of the fact that marketers are very keen to increase the amount of money they spend on internet advertising. Clemenger Communications is the owner of Blue Digital, having acquired it as a result of its 2004 purchase of the Simon Richards Group, with the National Australia Bank, Nissan and the RACV among Blue Digital's current clients. Mark Pearce, the MD of Clemenger BBDO Melbourne, said it wants to double Blue Digital's business over the next 12 months.
Publication Date: 17 June 2005
TRIBAL DDB:
BLUE DIGITAL SERVICES PTY LTD:
CLEMENGER...
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