Business Services Industry
Poll finds lost high-end readers.
Australasian Business Intelligence, June, 2005
Jun 15, 2005 (The Australian - ABIX via COMTEX)
Australian newspaper publisher, John Fairfax Holdings, supports a new readership survey. International research firm, Ipsos, has found that the readership surveys of Roy Morgan Research do not include a large number of high-end newspaper and magazine readers. Ipsos has undertaken a pilot study and plans to make a full survey in early 2005-06. Fairfax will participate, but News Limited has not confirmed its participation. Both Fairfax and News have been critical of the reliability of Roy Morgan data, feeling that it does not measure readership accurately.
Publication Date: 16 June 2005
JOHN FAIRFAX HOLDINGS LIMITED - ASX FXJ:
NEWS LIMITED:
NEWS CORPORATION - ASX NWS:
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