Business Services Industry
Hopes ride on a change of Focus.
Australasian Business Intelligence, July, 2005
Jul 03, 2005 (The Australian Financial Review - ABIX via COMTEX)
Ford Australia sees the launch of a new Focus small car in early July 2005 as critical to the company. The small car segment is a growth one, but the Focus, which replaced Ford's Laser model in 2002, has not sold as well as Toyota's Corolla, Holden's Astra and Mazda's Mazda3. Ford will outlay $A8 million in promoting the Focus in the coming year to younger people as well as older white-collar workers, whose children are no longer living with them.
Publication Date: 4 July 2005
FORD MOTOR COMPANY AUSTRALIA LIMITED:
TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED:
GM HOLDEN LIMITED:
GENERAL MOTORS CORPORATION:
MAZDA AUSTRALIA PTY LTD:
NIELSEN MEDIA RESEARCH AUSTRALIA:
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