Business Services Industry
Publishers lose faith in Roy Morgan readership data.
Australasian Business Intelligence, August, 2005
Byline: Neil Shoebridge
Aug 21, 2005 (The Australian Financial Review - ABIX via COMTEX) -- Australia's major publishers have expressed dissatisfaction with the methods used by Roy Morgan Research to determine readership
statistics. News Limited has vowed to conduct its own research, as it believes the Morgan figures are highly inaccurate. John Fairfax Holdings has already appointed Ipsos to conduct market research surveys. Roy Morgan's Gary Morgan has denied claims that the company's research methods are flawed.
Publication Date: 22 August 2005
ROY MORGAN RESEARCH PTY LTD:
JOHN FAIRFAX HOLDINGS LIMITED - ASX FXJ:
NEWS LIMITED:
NEWS CORPORATION - ASX NWS:...
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