Business Services Industry
Blogging's immediate impact doesn't add up for Deloitte.
Australasian Business Intelligence, August, 2005
Byline: Rob O'Neill
Aug 15, 2005 (The Age - ABIX via COMTEX) -- Australian accounting firm Deloitte Touche Tohmatsu will not implement a policy on
corporate blogging just yet. Senior partners have rejected a proposal by Ryf Quail, the firm's director of digital marketing and communications, to use blogging to promote leadership issues. The proposal was voted down due to the partners' concerns about the legal implications of blogging. David Redhill, Deloitte's chief marketing officer, says some people within the firm had fears that blogging could "open a can of worms" for Deloitte.
Publication Date: 16 August 2005
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