Business Services Industry
Hi-tech posters want you to look, listen, sniff.
Australasian Business Intelligence, September, 2005
Byline: Julian Lee
Sep 28, 2005 (The Sydney Morning Herald - ABIX via COMTEX) -- Some advertising posters in Australia are now interacting with passers-by. Innovations are filtering into the outdoor advertising
industry, as advertisers aim to make their material more effective and memorable to consumers. For instance, Hypertag technology allows consumers to download ringtones and wallpaper featuring the advertised product from a poster onto tier mobile telephones. Alternately, an EyeCorp poster advertising
the ...
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