Business Services Industry

Contest for online ads lures more big players.

Australasian Business Intelligence, September, 2005

Byline: Paul McIntyre

Sep 21, 2005 (The Sydney Morning Herald - ABIX via COMTEX) -- One new organic and two foreign players have entered the Australian online advertising industry. Current agencies are watching Nine Pixels warily, despite ninemsn's claim that its new in-house unit will not compete with others in the online market. Some fear that Nine Pixels may get Microsoft's business, or may team up with one of the two foreign entrants. One foreigner, Media Contacts, has entered into a deal with media buyer emitch, while Avenue A/Razorfish established an

Australian presence in mid-September 2005.

Publication Date: 22 September 2005

 
PUBLISHING AND BROADCASTING LIMITED -...

            
        
    
    	    
                
                
	
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