Electronic Arts says in-game advertising is "just around the corner".

Australasian Business Intelligence, September, 2005

Byline: Will Sinclair

Sep 13, 2005 (B&T Weekly - ABIX via COMTEX) -- Ryan Jones is general manager of Electronic Arts, a video design company. Jones thinks

the much-anticipated burgeoning of in-game advertising is about to occur. The marketing manager at Electronic Arts, Brendan Geraghty, claims that in-game advertising has the

capacity to extend "beyond just billboard- style placements". Geraghty explains that content used in the video game can act in the same way as product placement in films. He reveals that new technology allows advertisements used in online interactive

games to be updated.

Publication Date: 9 September 2005

 ...

            
        
    
    	    
                
                
	

		

					 
            Read the rest of this article with a Free Trial at HighBeam Research.
        				
 

    		            
	
                Premium Content Partnership | 
                	HighBeam Research provides an in-depth online archive library of reference works.