Business Services Industry
Tooheys finds its pulse on PR.
Australasian Business Intelligence, September, 2005
Sep 05, 2005 (Adbrief - ABIX via COMTEX) -- Australian brewery group Tooheys has appointed a new public relations (PR) agency.Ogilvy PR's Pulse Communications Sydney will represent Lion Nathan's Tooheys portfolio of beers, including Tooheys New, Tooheys Extra
Dry and Tooheys Pils. Tooheys, however, said it will continue to work with its current PR firms, including Res Publica, which overseas its XXXX and Hahn products. Toohey's communication executive for Lion Nathan, Amy Laurance, said the addition of agencies will allow "multiple touch points" to reach the target market. At the same time, Tooheys is
reorganising its advertising program.
Publication Date: 19 August 2005 ...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
