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Sony launches PSP with $A5m blitz.
Australasian Business Intelligence, September, 2005
Sep 02, 2005 (Adbrief - ABIX via COMTEX) -- Sony has announced an Australian marketing strategy for its new Portable Sony Playstation (PSP). Sony Computer Entertainment will spend $A5m on a multi-
media advertising campaign as well as a dedicated website at www.yourpsp.com.au, plus live sampling from portable stations - such as trucks and trailers around the country. Sampling will also occur through sponsors the National Rugby League and the Perisher Blue SuperPipe. Sony has already sold five
million PSPs ...
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