Business Services Industry
Value propositions.
Australasian Business Intelligence, October, 2005
Byline: Lia Timson
Oct 28, 2005 (Ad News - ABIX via COMTEX) -- Australian publishers keep launching new newspaper-inserted magazines (NIMs). The
trend is contrary to the claim that people only value magazines they pay for. The latest newspapers to launch NIMs are "The
Australian", "The Advertiser" and "The Courier Mail". Data from Nielsen Media Research AdEx shows that in the last year, advertisers have spent $A285 million on NIMs and $A308 million on newsstand magazines. Lisa Webster, of Lexus, agrees with ING Direct's Amanda Houlihan that if the advertising environment is right, it is irrelevant whether the magazine is a paid or non-paid title.
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