Business Services Industry
Targeted email campaigns generate nine times more revenue.
Australasian Business Intelligence, October, 2005
Oct 27, 2005 (New Zealand Hardware Journal - ABIX via COMTEX) -- A report on targeted email campaigns has been issued by Jupiter Research. It is claimed in the report that applying web analytics to targeted email campaigns can yield 18 times more profit than can broadcast mailings. The research director at Jupiter Research, David Daniels, says that great value can still be
derived from campaigns based on a "lifecycle relationship" approach. Daniels argues that email marketing is hampered by the failure of customer relationship management systems to
integrate customer insights.
Publication Date: October 2005
JUPITER RESEARCH
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