Business Services Industry
Telstra discovers customers.
Australasian Business Intelligence, November, 2005
Nov 28, 2005 (BRW - ABIX via COMTEX) -- Australian telco, Telstra, is facing numerous challenges. The new CEO, Sol Trujillo,
recently unveiled the blueprint for the future of Telstra, and its shares immediately fell to around $A3.75. Trujillo wants to transform Telstra into a leaner company, with
fewer staff, that is centred on internet protocol (IP) technology. The transformation will take a lot of money and will mean a
lower profit and share price for some time. Telstra's staff is currently dominated by engineers and bureaucrats who know little about customers and do not know how to please
them. Trujillo may find it hard to lure investors to buy the...
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