Business Services Industry
Virgin Blue's frequent flyer deal.
Australasian Business Intelligence, November, 2005
Nov 15, 2005 (The Mercury - ABIX via COMTEX) -- Australian discount carrier Virgin Blue Airlines has launched a frequent flyer
program in an effort to take market share from Qantas Airways. The Velocity program will involve the airline offering two Velocity-branded credit cards in conjunction with National Australia Bank. The loyalty program will also involve Virgin Atlantic Airways, Emirates Airlines and Europcar Asia
Pacific. Virgin Blue CEO, Brett Godfrey, said a major advantage of the Velocity program was that there will be no blackout periods, meaning customers can book tickets using frequent flyer points during busy periods such as public holidays. ...
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