Business Services Industry
Providers slow to sell internet.
Australasian Business Intelligence, February, 2006
Byline: Lara Sinclair
Feb 22, 2006 (The Australian - ABIX via COMTEX) -- Paul O'Sullivan, CEO of Australian telco SingTel Optus, argues the ISP sector needs to improve its marketing. Although growth rates
for the industry are good, with advertising revenue up 60 for 2004 and 2005 combined, it is not easy for new customers to install an internet connection at home, in contrast with
pay TV services. There are now 11 million internet users in Australia, 6.2 million of which have broadband. O'Sullivan says a concerted campaign by all players is needed, similar to those of Meat & Livestock Australia or Tourism Australia. A new industry body, the Internet...
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