Business Services Industry
Advertisers start to tap online potential.
Australasian Business Intelligence, February, 2006
Byline: Christian Catalano
Feb 21, 2006 (The Age - ABIX via COMTEX) -- The Audit Bureau of Verification Services has indicated that Australia's online advertising
market improved 60 per cent in 2005. With an overall value of $A620 million, advertising in search and directory services grew at the fastest pace, 72.5 per cent to $A220 million,
and online classifieds advanced 56 per cent to $A206 million. Also approaching $A200 million, general internet advertisements
leapt 51 per cent to $A194 million. Meanwhile, the Interactive Advertising Bureau believes that online marketing growth will
remain buoyant.
Publication Date: 22 February...
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