Business Services Industry

Newspapers read by more, but sales stay static.

Australasian Business Intelligence, February, 2006

Byline: Christian Catalano

Feb 16, 2006 (The Age - ABIX via COMTEX) -- New data on the Australian print media have been issued by Roy Morgan Research and by the

Audit Bureau of Circulations. While the latter measures actual sales, which are largely static in early 2006, Roy Morgan

looks at readership, and found that it was up for 15 of the main 23 Australian newspaper titles. Generally, the tabloid mastheads published by News Limited in the Sydney

market and the broadsheets of John Fairfax Holdings in Melbourne were the best performers. While the latest figures have alleviated some of the concern regarding competition by electronic and digital...

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