Business Services Industry
Airlines battle for online customers.
Australasian Business Intelligence, February, 2006
Byline: Melissa Hadley
Feb 07, 2006 (Travel Week - ABIX via COMTEX) -- Hitwise reports that Qantas and Virgin Blue competed strongly for online custom at the start of 2006. Email marketing campaigns by the two airlines helped to stimulate interest in online bookings. Hitwise reveals that between 10 December 2005 and 7 January 2006, there was a 51 per jump in visits to web sites in the commercial airlines category. Australian destinations accounted for four of the top 10 search terms.
Publication Date: 1 February 2006
QANTAS AIRWAYS LIMITED - ASX QAN:
VIRGIN BLUE AIRLINES PTY LTD:
VIRGIN BLUE HOLDINGS LIMITED - ASX VBA:
HITWISE PTY LTD
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