Business Services Industry
Back to future as Westpac rehires Palace.
Australasian Business Intelligence, March, 2006
Byline: Julian Lee
Mar 12, 2006 (The Age - ABIX via COMTEX) -- Australian bank Westpac Banking has announced it will once more use the services of
advertising agency Campaign Palace/Red Cell. After a successful campaign in 2000, the bank switched its account to Singleton, Ogilvy & Mather in 2002, only to sever the relationship little over a year later. It then moved to Saatchi & Saatchi in May 2003, which introduced a new campaign with a focus on customer service and using cartoon "doodles". Campaign Palace/Red Cell CEO Mark Mackay says that in combination with a new contract for the Hutchison "3" mobile telephony product, the Westpac business will create as much as $A70m in...
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