Business Services Industry
Are online video ads the new TVC?
Australasian Business Intelligence, May, 2006
Byline: Camille Alarcon
May 25, 2006 (B&T Weekly - ABIX via COMTEX) -- Online video advertisements are very popular with consumers, according to a US study released in 2006. The Online Publishers Association "Online Video Viewing Study" indicates that 70 of those surveyed had seen this kind of ad, and that 44 had taken some action as a result - either visiting a web site, seeking further information, visiting a store to see the product, taking out a subscription or making a purchase. This interest is reflected in the Australian "Where the Bloody Hell Are You?" tourism campaign. A successful online video ad campaign must be tailored to the medium, as is not simply a transfer of a television ad to the internet environment. The growth of online video ads is...
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