Business Services Industry
We're boomers, not seniors.
Australasian Business Intelligence, May, 2006
May 11, 2006 (Inside Retailing - ABIX via COMTEX) -- Australia's "baby boom" generation currently control 39 per cent of its wealth, a report by PricewaterhouseCoopers shows. Baby boomers are defined as people born between 1946 and 1964. PricewaterhouseCoopers also predicts spending by baby boomers will increase 61 per cent by 2016. Ian Henderson, of the New South Wales Department of Ageing, Disability & Home Care, says that marketers have a lot of misconceptions about baby boomers and older Australians in general, including that they do not like to spend money. He also says that baby boomers expect to be a lot more active in their retirement than their predecessors.
Publication Date: 8 May 2006
PRICEWATERHOUSECOOPERS
NEW SOUTH WALES. DEPT...
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