Business Services Industry
Sugar-free market healthy, but not yet hyperactive.
Australasian Business Intelligence, June, 2006
Byline: Jordan Chong
Jun 19, 2006 (The Age - ABIX via COMTEX) -- There is growing concern about diabetes and obesity in Australia, contributing to shifting consumer behaviour. Although Coca-Cola Amatil's most popular drink is the regular "Coke", with 40 grams of sugar per can, an advertising campaign worth $A18 million has helped "Coke Zero" to gain 7.3 per cent of the soft drink market between January and June 2006. Of the total soft drink market, artificially sweetened drinks - such as "Coke Zero", "Pepsi Max" and "Sprite Zero" - have improved from 26.2 per cent in 2004 to 31.4 per cent in 2006, according to ACNielsen. VicHealth's CEO, Dr Rob Moodie, believes that promotion of healthier products needs to increase so that population weight and health...
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