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Business Services Industry

Gender turns phone specific.

Australasian Business Intelligence,  June, 2006  

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Byline: Kelly Burke

Jun 01, 2006 (The Sydney Morning Herald - ABIX via COMTEX) -- A survey by the Australian Interactive Media Industry Association suggests gender and marital status play a significant role in mobile telephone use. Men exhibited a preference for Hutchison Telecommunication's "3" network, while women like Telstra, which could in part be explained by Hutchison's association with new third-generation technology. Telstra is also the preferred choice of married couples, while single people prefer Optus Mobile or Virgin Mobile. The survey also found that ...

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