Business Services Industry

Local portal soon for online gaming giant.

Australasian Business Intelligence, July, 2006

Byline: Simon Canning

Jul 19, 2006 (The Australian - ABIX via COMTEX) -- IGN Entertainment is a big US online gaming group. The company was purchased by News Corporation for $A850 million in 2005. David Chang, of IGN, says IGN will have an Australian portal in operation by the end of 2006. The launch of new video games in 2006 will add to the popularity of online gaming. The online gamers are now known to be mainly males, aged between 18 and 35, who have a lot of disposable income. Advertisers are seeking ways to target these gamers.

Publication Date: 20 July 2006

NEWS CORPORATION - ASX NWS

IGN ENTERTAINMENT INCORPORATED

SONY CORPORATION

MICROSOFT CORPORATION

NINTENDO COMPANY LIMITED

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