Business Services Industry
Driving home the adventure message to a new generation.
Australasian Business Intelligence, July, 2006
Byline: Nabila Ahmed
Jul 16, 2006 (The Age - ABIX via COMTEX) -- Prestige car-maker Mercedes-Benz has used some smart marketing to successfully target younger customers. The company wanted those aged 30 to 40 to associate its new $A50,000 B-Class series with youth and adventure rather than the elegance and power features that attract older drivers. Mercedes worked in conjunction with Lonely Planet publishers to produce the "Freedom from Work" booklet on special places in Australia to climb mountains, ride bikes and swim at. Research has shown "Generation Y" likes to work hard but also wants time to travel and experience life with friends and partners. The company says the campaign sold half its 900 vehicles for 2005.
Publication Date: 17 July 2006...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
- Freudenberg IT Invests $38 Million for Growth
- Research and Markets: Israel Ophthalmic Devices Investment Opportunities, Analysis and Future Forecasts Through to 2015
- Research and Markets: Emerging APAC (China) Networking Opportunity 2009 - Addressing a Growing Demand in a Downturn Economy
- Research and Markets: Indian Small & Medium Businesses SaaS Channel Partners 2009 - A Growing Opportunity in a Challenging Business Environment
- Research and Markets: Nippon Oil Corporation LNG Export and Import Markets, 2000 to 2015 Report - Profile and Analysis and Forecasts of Terminal Wise Capacity and Associated Contracts
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- Using object-oriented analysis and design over traditional structured analysis and design
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
