Business Services Industry
Music strikes a chord with companies.
Australasian Business Intelligence, August, 2006
Byline: Kathy Keele
Aug 23, 2006 (The Age - ABIX via COMTEX) -- Many Australian companies are progressing beyond traditional sponsorship in their relationship with the arts. Businesses are becoming more closely involved in the arts as a means of promoting staff creativity and innovation and engaging with the community. A program involving consultant the Hay Group and the Melbourne Symphony Orchestra has executives working with professional conductors and musicians as a personal development exercise. Corporate volunteering is also becoming more common in the arts, with businesses offering assistance to arts organisations in the areas of management, marketing, IT and human resources. Participants in the Australia Business Arts Foundation's volunteer programs...
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