Business Services Industry
It pays to take a traveller's good advice.
Australasian Business Intelligence, September, 2006
Byline: Paul Edwards
Sep 26, 2006 (The Age - ABIX via COMTEX) -- The key to success in travel publishing is to provide travellers with the information they want and need in a way they has meaning This is how Lonely Planet sales and marketing director, Howard Ralley, sees the industry. The Melbourne-based group has a global reputation, and a significant proportion of its sales are made offshore. There are 500 Lonely Planet guides published in 15 languages, backed by a website and related services. Despite its success, Ralley says the company does not market directly to travellers, who tend to treat "ad-speak" with scepticism.
Publication Date: 27 September 2006
LONELY PLANET PUBLICATIONS PTY LTD
FODOR'S TRAVEL
RANDOM HOUSE...
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