Business Services Industry
How to make money with Google adwords.
Australasian Business Intelligence, October, 2006
Oct 23, 2006 (Mediaweek - ABIX via COMTEX) -- Silvio Ferrero is one of the few Australians with Google Adwords Qualified Professional Certification, as at October 2006. This allows the Queensland-based marketer to operate as a search engine marketer through his business, clickthesolution.com. Ferrero's background in internet marketing and advertising, couples with the certification, gives him an advantage when navigating the complex field of raising a client's profile on Google searches. The results depend on a variety of issues and their inter-relationships, including click through rates, the varying costs of keywords within Google, selecting the most appropriate keywords, and returns on investment. Ferrero charges between $A250 and $A450 to set up an internet...
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