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Australasian Business Intelligence, October, 2006
Byline: Fionn Hyndman
Oct 19, 2006 (B&T Weekly - ABIX via COMTEX) -- Online marketing strategies should contain a segment with affiliate marketing. In Great Britain, sales generated by affiliate marketing in the past two years were close to $A2 billion. The following advice needs to be considered to make affiliate marketing as effective as possible: determine what your customer is worth as a new acquisition and as a returning customer; choose the right payment model; set your criteria; nurture affiliate partners; research and learn; pay attention to you other marketing; and pay for actions that have been validated.
Publication Date: 13 October 2006
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