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Cheeky vodka gets $120m reward.
Australasian Business Intelligence, October, 2006
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Byline: Sally Robertson
Oct 11, 2006 (B&T Weekly - ABIX via COMTEX) -- Bacardi Limited is buying New Zealand-listed 42 BELOW for $A120 million. The deal is expected to be finalised before Christmas 2006. Geoff Ross, founder and CEO of 42 BELOW, says the marketing style of the company will not change. As former managing partner at DDB Auckland, Ross understands well the importance of marketing. At present, 42 BELOW is available in 25 countries. Bacardi plans to ...
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