Business Services Industry
42 Below sold to Bacardi.
Australasian Business Intelligence, October, 2006
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Oct 03, 2006 (Food Industry Week (NZ) - ABIX via COMTEX) -- New Zealand (NZ) vodka brand 42 Below will rapidly expand worldwide. Global spirits company Bacardi plans to buy the listed 42 Below for $A121m, and introduce the brand to at least 105 more nations. Seven-year-old 42 Below is currently available in just 25 countries.
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While the vodka and other 42 Below products will still be made in NZ, the products will benefit from Bacardi's existing ...
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