The invisible big spenders.

Australasian Business Intelligence, December, 2006

Byline: Nichola Patterson

Dec 20, 2006 (B&T Weekly - ABIX via COMTEX) -- Marketers are advised to pay attention to the target audience's psychological age rather than chronological age. Baby boomers are often quite wealthy and their spending is not necessarily limited to age-specific products. Mark Ucles, a professor at the University of New South Wales and co-author of a research paper on baby-boomers as consumers, claims that there are no age differences in buying patterns of certain products.

Publication Date: 15 December 2006

 
UNIVERSITY OF NEW SOUTH WALES 

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