Fashion industry needs to cotton on to green.

Australasian Business Intelligence, December, 2006

Byline: Duncan Graham-Rowe

Dec 12, 2006 (New Scientist - ABIX via COMTEX) -- There are many ways in which the clothing and textile sector can reduce its impact on the environment. According to report prepared by two researchers from Cambridge University, they include switching to the use of organic cotton, developing more durable clothes, and encouraging consumers to wash their clothes less often. However, one of the report's authors, Julian Allwood, says that companies may be reluctant to use organic cotton as it is about 50 per cent more expensive than conventionally grown cotton, while Paul Johnston from the University of Exeter says there is no suggestion that organic cotton uses less water.

Publication Date: 9 December 2006

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