Business Services Industry
Market forces an STW merger.
Australasian Business Intelligence, February, 2007
Byline: Simon Canning
Feb 07, 2007 (The Australian - ABIX via COMTEX) -- The competitive advertising industry in Melbourne has forced STW Communications Group's two agencies to merge. Badjar and Singleton Ogilvy & Mather will combine to create Badjar Ogilvy in order to survive in one of Australia's toughest markets. The John Singleton-controlled STW will control 67 of the new agency with 33 held by Ogilvy & Mather Worldwide. Both parties expect the merger to be seamless and to continue conducting business with clients "as usual".
Publication Date: 8 February 2007
STW COMMUNICATIONS GROUP LIMITED - ASX SGN
BADJAR ADVERTISING PTY LTD
SINGLETON, OGILVY AND MATHER HOLDINGS PTY LTD
OGILVY AND MATHER WORLDWIDE
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