Business Services Industry
Ad-tech 2007 highlights: online is mainstream.
Australasian Business Intelligence, February, 2007
Byline: Marc Andrews
Feb 19, 2007 (Mediaweek - ABIX via COMTEX) -- The 2007 Ad-Tech conference in Sydney in mid-February provided a forum for industry heavies to spar, question and tease. Foad Fadaghi of "BRW" illustrated how viewing habits are changing with the availability of new-release TV shows on the internet. The entry of ABC Commercial into the online sector was seen as a good move and would likely compete with Fairfax Digital's market. Richard Kimber of Google bemoaned the continuing "brain drain" in Australia but did provide optimism that schoolchildren will be better trained in the future.
Publication Date: 19 February 2007
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