Business Services Industry
Google and Sensis lead in online search.
Australasian Business Intelligence, February, 2007
Byline: Danielle Veldre
Feb 15, 2007 (B&T Weekly - ABIX via COMTEX) -- Frost & Sullivan has reported strong growth in paid search in Australia. Overall online advertising revenue exceeded $A1 billion in 2006. Google and Sensis has emerged as market leaders in online advertising. Seek is the third-largest online publisher in Australia in terms of advertising revenues. Darryl Nelson, digital media industry manager at Frost & Sullivan, says advertisers are impressed with a high return on investment and low wastage of online advertising.
Publication Date: 9 February 2007
FROST AND SULLIVAN INCORPORATED
GOOGLE INCORPORATED
SENSIS PTY LTD
TELSTRA CORPORATION LIMITED - ASX TLS
SEEK LIMITED - ASX SEK
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