Business Services Industry
Mitre 10 turns to outdoor ads.
Australasian Business Intelligence, March, 2007
Mar 01, 2007 (Inside Retailing - ABIX via COMTEX) -- Hardware retailer Mitre 10 will use outdoor advertising to promote itself through the "All the help you need" catchphrase. Peter Cox, national marketing manager at the company, says outdoor advertising is more suitable than traditional media to promote the image of Mitre 10. Store managers have reports a good response of customers to Mitre 10's latest advertising campaign which will last till the end of 2007. The company plans to acquire 50 more stores over the 2006-07 financial year.
Publication Date: 26 February 2007
MITRE 10 AUSTRALIA LIMITED
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