Business Services Industry
Mitre 10 plans to nail the opposition.
Australasian Business Intelligence, March, 2007
Byline: Nina Lees
Mar 08, 2007 (Ad News - ABIX via COMTEX) -- Hardware retailer Mitre 10 wants to increase its market share. The company will spend $A100,000 on category research to ensure that its advertising is effective. Peter Cox, national marketing manager at the company, says Mitre 10 is serious about challenging Bunnings' position as Australia's biggest hardware chain. Bunnings controls 30 per cent of the market while Mitre 10 has a 15 per cent market share. Mitre 10 plans to acquire 50 more stores over the 2006-07 financial year.
Publication Date: 23 February 2007
MITRE 10 AUSTRALIA LIMITED
WESFARMERS BUNNINGS LIMITED
WESFARMERS LIMITED - ASX WES
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