Business Services Industry
Sites set on the buzz.
Australasian Business Intelligence, March, 2007
Byline: Mike Hanley
Mar 05, 2007 (BRW - ABIX via COMTEX) -- Social networking can be a valuable source of information about brand perception. This sphere of communication encompasses blogging, chatting, tagging and YouTubing. Marketers are advised to pay more attention to social networking which can be compared to a free and continuous focus group. Andy Wright, of branding consultancy Landor Associates, says sites such as MySpace, YouTube and Bebo allow everyone to express his/her opinion about a particular brand.
Publication Date: 1 March 2007
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