Business Services Industry

Lights, camera, interaction.

Australasian Business Intelligence, March, 2007

Byline: Camille Alarcon

Mar 14, 2007 (B&T Weekly - ABIX via COMTEX) -- Digital advertising agency Clear Blue Day has adapted existing technology to enhance the use of webcams. It enables people to use webcams to access web sites or computer games without the need to use their keyboard or mouse. Peter Bray, the MD of Clear Blue Day, believes that there will be a lot of marketers that will be interested in using its new technology for online promotions. According to research company IDC, worldwide sales of webcams are growing at 40 per cent per annum.

Publication Date: 9 March 2007

CLEAR BLUE DAY PTY LTD

INTERNATIONAL DATA CORPORATION

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