Business Services Industry
MasterFoods raises the bar on Mars.
Australasian Business Intelligence, April, 2007
Byline: Mia Kissas
Apr 04, 2007 (Retail World - ABIX via COMTEX) -- Masterfoods Europe will no longer promote confectionery aimed at children aged under 12 in magazines and on TV. Kraft and Arnott's have already adopted this policy. The trend reflects rising concerns about the relationship between childhood obesity and food ads. Australian firms such as Kellogg and National Foods are to add percent daily intake information to their labels. Simon Bromell, of MasterFoods Australia, says that for the last two years, the firm has not promoted its confectionery during children's TV programs or situated its vending machines in primary schools.
Publication Date: 2 April 2007
MARS INCORPORATED
MASTERFOODS AUSTRALIA NEW ZEALAND
AUSTRALIA....
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