Business Services Industry

Grocer's success on the cards.

Australasian Business Intelligence, April, 2007

Byline: Leon Gettler

Apr 25, 2007 (The Age - ABIX via COMTEX) -- Ritchies Stores' Ritchies Community Benefit Card has generated more than $A20m for community organisations since its introduction in 1993. As well as producing $A4m a year in donations, the card also acts as a customer loyalty scheme, generating two-thirds of turnover. The card donates 1 of total sales to a nominated school, club or charity, conditional on the organisation creating $A1,000 in sales per month. The benefit to Ritchies is that people with the recipient organisation get all their associates to shop with the business. Recipients of the scheme include the Salvation Army, The Cancer Council Victoria, Royal Children's Hospital, Red Cross Society of Australia, Balnarring Primary School and...

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