Business Services Industry
New MTV Channel merges web TV & mobile.
Australasian Business Intelligence, June, 2007
Byline: Marc Andrews
Jun 06, 2007 (Mediaweek - ABIX via COMTEX) -- MTV launched a new music channel on Optus pay-TV in Australia in April 2007. The Music Factory (TMF) has been showing internationally since 2002. It is aimed at the 12-29 age group. TMF has an accompanying website and web application that enables users to create features for use in the show. There are also plans for people to be able to submit content via mobile telephones and to simulcast broadcasts onto the mobile platform.
Publication Date: 4 June 2007
MTV MUSIC TELEVISION
SINGTEL OPTUS PTY LTD
SINGAPORE TELECOMMUNICATIONS LIMITED - ASX SGT
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