Most Popular White Papers
Business Services Industry
Google plots ad world coup.
Australasian Business Intelligence, June, 2007
Jun 21, 2007 (Ad News - ABIX via COMTEX) -- Search engine Google aspires to become a global advertising company. The company operates the world's fastest growing advertising network, Google AdSense. Its offline ventures are numerous. In January 2005, the company bought online radio advertising sales company dMarc Broadcasting.
Another acquisition, of DoubleClick for $US3.1 billion, indicates that Google is ready to spend big money in order to expand into ...
Read the rest of this article with a Free Trial at HighBeam Research.