Competition fierce for Westfield's $50m account.

Australasian Business Intelligence, July, 2007

Byline: Julian Lee

Jul 04, 2007 (The Sydney Morning Herald - ABIX via COMTEX) -- A decision on the fate of the $A50m Westfield advertising account is expected to be handed down in the week commencing 9 July 2007. Four large Sydney advertising agencies are eagerly awaiting the outcome. Ideaworks has been responsible for the account for 10 years, but there is speculation that the group's hold may be loosening. One source has suggested that STW Communications Group is favoured to win the Westfield account. M&C Saatchi and Leo Burnett are also contenders, although the latter does not have a retail client on its books and is considered an outside chance.

Publication Date: 5 July 2007

WESTFIELD GROUP - ASX WDC

IDEAWORKS MEDIA PTY LTD...

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